Even Amid Diversity Push, Brands Are Still Failing to Make Consumers Feel Represented in Ads
Still, diverse casting is an important step that should not be discounted, and consumers crave physical representation in ad content, too. For instance, in a 2019 Admerasia survey of 400 Asian American women, 70 percent said they want to see more modern and diverse portrayals of Asian Americans in ads from beauty brands in particular,